etoh withdrawal and More alcohol generates more problems in the withdrawal of Canadian gin from the market

More alcohol generates more problems in the withdrawal of Canadian gin from the market



In the northern hemisphere, almost a month from the summer, some fans announce this imminent season as the perfect moment for a gin and tonic ... That refreshing, botanical and slightly effervescent drink. At this moment in Canada, this drink or any other made with the Bombay Sapphire London Dry Gin gin can have more effect regardless of the season. The provincial authorities have requested to remove from the market those bottles that could contain 77% alcohol instead of the traditional 40%.

"The province of Ontario was the first to warn about the bottle batch of the Bombay Sapphire London Dry gin," says Ashifa Kassam for The Guardian. "On Tuesday, the authority in charge of alcoholic beverages said that an investigation carried out by its quality control team had discovered that the alcohol content of the 1.14-liter bottle was almost double what was allowed."

According to the Canadian Food Inspection Agency (CFIA), Bacardi Limited, which owns the Bombay Sapphire brand, started the recall after discovering that, during production, a batch had been bottled before go through the correct dilution. The CFIA is conducting a food safety investigation that could reveal the need to recall other products from the market.

No diseases have been reported due to the consumption of gin. According to The Guardian, this is the second time in two months that an alcoholic beverage has been withdrawn from the market in Canada because it contains too much alcohol.

"In March, Ontario requested the recall of Georgian Bay vodka, after discovering that the approximately 650 bottles of this vodka made in Toronto had not been properly diluted; the bottles contained 81% alcohol instead of the 40% contained in the bottle, "explains Kassam.

So far, the withdrawal from the market affects 6,000 bottles of Bombay Sapphire in Canada, but that did not stop the press and the American night television programs from reporting the problem. In CBS '"Late Show with Stephen Colbert" on Monday night, Colbert referred to the subject satirically and said that consumers were unlikely to comply with the recall: "Too much alcohol? No, nobody wants that. I will only buy it to hydrate. "

Survive the recall of products from the market

This incident exemplifies the potential risk of all types of withdrawals. However, instead of returning spinach because it is possibly contaminated with E. coli or a baby rattle because it represents a choking hazard, consumers may consider excess alcohol as a benefit and refuse to return the bottles.

Let's see the definition of the withdrawals of the market in the dictionary of APICS, 15th edition: "A step in the process of reverse logistics where a part of a product is returned due to a defect in the product or because it represents a potential danger, in accordance with government regulations or liability issues. "

In an article entitled "The dreaded market recall" published in May / June 2016 in APICS magazine, the general editor, Elizabeth Rennie, explains that withdrawals of products from the market can be significant or even catastrophic.

"According to my experience and my observations, the fact of recovering, repairing or replacing the affected products and retaining existing consumers or recovering the lost, as well as the defamation of the brand and its reputation, the loss of profits and other economic losses and financial, are the most common consequences, "explains Barbara Randall, division vice president of the product retreat unit of Great America Insurance Group. "A withdrawal from the market can cause a company to lose everything it has fought for a lifetime."

In his article, Rennie details solid strategies to effectively manage withdrawals from the market. You can find more information on product recalls and a wide variety of other supply chain issues in the APICS magazine at apics.org/magazine.